Fictional brand concept
Café Marée
A coastal café campaign exploring visual consistency, bilingual storytelling and different reasons to visit.
Project status: Fictional portfolio concept, not client work.
AI assistance: Developed with AI assistance.
- Project type
- Fictional concept created for my portfolio with AI assistance. No client relationship or results.
- The goal
- Explore visual consistency, bilingual storytelling and different reasons to visit a coastal café.
- My role
- I developed the brand concept, visual direction and bilingual messaging, with AI assistance.
- Deliverables
- Three social media graphics, each with its own purpose.
- Key decision
- One coastal visual style across every post, so each message stays different while the brand stays recognizable.
THE GOAL
Explore visual consistency, bilingual storytelling and different reasons to visit a coastal café.
VISUAL DIRECTION
A coastal visual style, brought together through consistent design and bilingual storytelling.
THE CAMPAIGN
Content with a purpose.
Café introduction
Introduce the fictional café and its coastal identity.
Remote-work setting
Explore the café as a setting for remote work.
Coffee & pastry feature
Highlight coffee and pastry as a reason to visit.